Clerics of Marketing

Ep. 7 - Real Talk Testing God or True Belief?

In this episode, Adam and Brian open up about the lessons they’ve learned from a tough season of growth at The Marketing Clerics. They share how hiring ahead of revenue, relying on credit, and chasing fast growth left them with debt and hard decisions — but also deep faith. Through honest reflection and biblical parallels, they discuss what it means to truly trust God’s provision rather than trying to force His timing. From stewardship and debt to prayer and perseverance, this is a raw look at faith-driven entrepreneurship when the numbers don’t match the vision. The episode closes with a heartfelt prayer for business owners walking through similar challenges.

Ep. 6 - Where Has My Time Gone?

In this episode, Adam and Brian break down the good, the bad, and the ugly of real-time time tracking for service-based businesses. They share how tracking time accurately creates visibility, accountability, and better decisions about pricing, staffing, and profitability. The conversation digs into common challenges like team resistance, morale dips, and micromanagement fears, and how to roll out time tracking the right way—with trust and transparency. Whether you run a marketing agency or a home service company, this episode shows how to turn data into better leadership, smoother operations, and more sustainable growth.

Ep. 5 - Figure Out These 5 Things

In this episode, Adam and Brian walk through the five most important steps every home service business should take to build a strong online presence. From setting up and optimizing your Google Business Profile to designing a simple, effective website and mastering local SEO, they break down what really works without the fluff. The conversation also covers smart ad strategies using Google and Meta, how to track ROI so you stop wasting money, and how to create authentic content that builds authority and trust. Whether you’re a one-man shop or a growing team, this episode gives you a clear roadmap for turning online marketing into real-world results.

Ep. 4 - AI is Creating Experts in Every Field

Adam and Brian talk about how AI has made everyone feel like an expert and what that means for real professionals in the field. They share stories from a car repair shop, the ER, and the home service world to show how “confidence without competence” is becoming more common. The conversation digs into the difference between knowledge and wisdom, why lived experience still matters, and how contractors can respond when clients show up with AI-generated answers. It’s an honest look at expertise, credibility, and what it takes to stand out in the age of artificial intelligence.

Ep. 3: Email Marketing: Your Secret Weapon

Episode 3: Customer Reactivation With Email That Actually Works
 
Adam B. and Brian W. break down email marketing for trades and home services, with a focus on reactivating past customers the right way. They cover list building, smart segmentation, and real subject lines that get opened without sounding spammy. You will hear how to use automations for service reminders, what to send in a monthly newsletter, and why stories, testimonials, and project recaps outperform constant discounts for service businesses. They share a client example where sending only to recently engaged subscribers doubled open rates and drove direct revenue. You will also learn how to build first party data over time and why buying cheap lists can backfire.
 
You will learn:
What customer reactivation is and how to set it up with simple automations
How to build your list ethically with valuable checklists and on-site collection by your techs
When to segment to engaged subscribers and why open rates jump
Subject line ideas that spark curiosity without clickbait
What to send for services vs. e commerce and how to align content to intent
How to run clean A B tests by changing one variable at a time
Risks of purchased lists and why first party data wins long term
 
Subscribe for practical, short episodes that respect your time and grow your business.

Ep. 2: Graphics Design: Key Things to Look Out For

Episode 2: Graphic Design That Actually Drives Leads
 
Brian W. and Adam B. unpack the basics of graphic design for trades and home services. This is not about pretty pictures. It is about clear branding that wins attention and turns into calls.
 
They walk through brand foundations you must lock in first. Logo variations. Color palette. Font pairings. Do and do not rules. Then they show you how to use real photos of your techs, how to shoot them so overlays fit, and when a simple text-first graphic beats a fancy layout. You will also hear why your image and your caption must tell the same story, how a second set of eyes saves campaigns, and why before and after visuals never stop working.
 
You will learn:
What to include in a basic brand guide
How to shoot field photos that work for ads and social
When to use text-heavy graphics for offers
Two questions that keep every graphic clear and on target
Simple layouts that convert on Meta and in organic posts
 
Short, practical, and aligned with real life in the trades. Follow the show to get daily tips that respect your time and grow your business.

Ep. 1: Parkinson's Law: Work Fills the Time You Give It

Episode 1: Time Shrinks When You Tell It To
 
Adam B. and Brian W. kick off the show with a real look at discipline, margins, and doing right by your team. Adam shares his new 4 a.m. routine, why he picked up a school bus route to protect payroll, and how a tighter day forced sharper focus. The guys break down Parkinson’s Law, time blocking that actually sticks, and why adding time estimates to tasks in ClickUp speeds delivery without killing quality. They show how proof deadlines get clients to respond, then translate it to the trades with clear scheduling, separating drive time from job time, and coaching techs at different skill levels. Expect practical steps that help you ship good work faster, keep standards high, and respect everyone’s time.
 
You will learn:
How to use Parkinson’s Law to finish the same task in one hour instead of three
A simple way to set proof deadlines that clients follow
How to classify drive time, job time, and review time so schedules stay real
 
New episodes drop every weekday. Follow and subscribe.