Clerics of Marketing

In this episode of The Clerics of Marketing, Adam walks through one of the most important tools in business: the customer journey map. He breaks down what makes someone actually buy from you, call you, or choose your service over another. From defining your top customer profiles to understanding their challenges, motivations, and pain points, Adam explains how to see your business through your customers’ eyes.
 
He walks through each stage of the journey — awareness, consideration, conversion, retention, and referral — and shows how electricians and other home service pros can use this framework to shape their messaging, ads, website, and overall strategy. Using real examples like standby generators and storm season frustrations, Adam connects the dots between customer behavior and smart marketing.
 
You’ll learn how to identify what your customer is thinking, what they’re feeling, where they interact with your brand, and how to move them from “never heard of you” to “lifelong client who tells everyone.” If you want clearer messaging, stronger connection, and more consistent growth, this episode gives you a simple but powerful roadmap to get there.

In this episode of The Clerics of Marketing, Adam takes listeners on a deep dive into the world of automation — starting with a fun nod to the “gadget machine” from Honey, I Shrunk the Kids. He breaks down how The Marketing Clerics is using tools like Make, Zapier, and AI to simplify repetitive tasks, save time, and bring order to the chaos of client management. From automating Google Doc creation to photo tagging, lead notifications, and even Google Review sentiment analysis, Adam walks through real examples any home service business can apply.
 
You will learn:
How to decide what’s worth automating and what’s better left manual
The difference between no-code and low-code tools like Make, Zapier, and Power Automate
How The Marketing Clerics built automations that save hours every week
Practical automations for service businesses, including CRM updates and review management
How AI can analyze and categorize job photos, flag bad reviews, and celebrate 5-star employees
 
Whether you’re an electrician, contractor, or agency owner, this episode will help you stop overcomplicating systems and start building automations that actually make your life easier — no Rube Goldberg machine required.

In this solo episode of The Clerics of Marketing, Adam opens up about what it really means to build a business — and a life — on a firm foundation. Battling a cold and recording before his morning bus route, Adam reflects on the song Build My Life by Pat Barrett and how its message hit home. From the parable of building on rock versus sand to the hard lessons of scaling too fast, taking on debt, and learning to trust God’s timing, this episode is both raw and real.
 
Adam shares how The Marketing Clerics is simplifying its business model, refocusing on stewardship, and moving toward profitability without losing sight of purpose or people. He also reveals a glimpse of what’s coming next — a new structure designed to serve more local businesses with integrity and sustainability.
 
You will learn:
Why building on faith creates stability in business and life
The dangers of rushing growth and chasing quick wins
How stewardship, patience, and trust align with lasting success
What The Marketing Clerics is changing in its service model and why
How to keep your business values rooted in love, not profit
 
It’s a heartfelt conversation about mistakes, mercy, and moving forward — one honest step at a time.

In this solo episode of The Clerics of Marketing, Adam walks listeners through the EOS Vision Traction Organizer (V/TO) — a powerful framework from Gino Wickman’s Traction that helps business owners create alignment, clarity, and focus. Adam breaks down how The Marketing Clerics uses the V/TO to set goals, define core values, and plan quarterly priorities — even when the company was under $100K in revenue.
 
He explains each section in detail, from defining your core values and focus to building a 10-year target, marketing strategy, and 3-year picture that keeps your team unified and motivated. Adam also shares how The Marketing Clerics’ DISCIPLE core values guide every decision they make and how home service businesses can apply these same principles for long-term success.
 
You will learn:
How to build and use the EOS Vision Traction Organizer
Why defining your core values and focus early creates lasting clarity
How to connect your 10-year goals to actionable quarterly “rocks”
How to identify and prioritize key business issues for steady progress
Real examples of how faith, structure, and stewardship shape business growth
 
It’s a masterclass in getting your business organized — grounded in practical steps and faith-driven leadership.

In this episode of The Clerics of Marketing, Adam and Brian unpack one of the biggest misconceptions in business: the difference between marketing and advertising. They start with a quick chat about government oversight and economics, then dive straight into a practical breakdown of how these two strategies work together — and when to focus on each.
 
They explain how marketing builds trust and brand presence over time, while advertising drives immediate, measurable action. Using real examples from Coca-Cola to local home service companies, they share what works, what doesn’t, and how to get results without wasting money.
 
You will learn:
The core difference between marketing and advertising — and why it matters
How to know when to invest in each
Simple analogies to understand long-term brand building vs. short-term lead generation
How to budget realistically for both
Why consistent brand visibility is the key to sustainable growth
 
Packed with real numbers, relatable analogies, and practical takeaways, this episode helps business owners stop guessing and start marketing with intention.

In this episode of The Clerics of Marketing, Adam and Brian start off with some lighthearted football banter before diving into a deep and honest conversation about value-based pricing — what it means, how agencies use it, and how it impacts both clients and profitability.
 
They break down the real costs behind digital marketing services, why “cheap” packages often deliver minimal results, and how holistic marketing creates better long-term growth than single-focus approaches like SEO-only campaigns. Through personal stories, real client examples, and transparent math, they explore the tension between fair pricing, sustainability, and integrity in the marketing industry.
 
You will learn:
What value-based pricing actually means for marketing agencies and clients
The difference between cheap marketing and strategic, holistic growth
Why agencies struggle to balance profitability with purpose
How to identify “smoke and mirrors” in agency pitches
What to look for in a long-term, trustworthy marketing partner
 
It’s an unfiltered look at the real economics of marketing — packed with insights for business owners who want honest results, not empty promises.

This episode of The Clerics of Marketing starts with chaos — cat chaos. Adam and Brian share a hilarious (and slightly tragic) story about rehoming a cat, toilet training gone wrong, and what it’s like raising a five-year-old who’s just a little too hands-on with pets. But what begins with litter box talk quickly turns into an insightful and practical episode about trade shows, networking, and making the most of live events.
 
You will learn:
How to prepare for trade shows and networking expos the smart way
Why keeping your booth simple often works better than going all-out
How to attract attention with interactive displays and storytelling
When to leave your booth to make meaningful connections
Why the goal isn’t selling on the spot — it’s building relationships that convert later
 
With humor, honesty, and a dash of real-life chaos, this off-the-cuff episode proves that even when there’s no script, there’s always something to learn about business, branding, and the power of showing up.

In this episode of The Clerics of Marketing, Adam and Brian kick things off with a hilarious story about the mysterious “6-7” chant taking over school buses — and turn it into a masterclass on how trends actually spread. What starts as classroom chaos turns into a smart breakdown of how ideas move, stick, and influence entire communities — and how home service businesses can use the same principles to spark neighborhood-level growth.
 
You will learn:
How to spot, seed, and spread local marketing trends
Why “older kids” (your local influencers) are key to building momentum
The three stages of every trend: seed, spread, and stick
Practical ways to create your own “6-7” moment — something catchy, repeatable, and brand-driven
How to track your marketing’s neighborhood adoption curve and review velocity
Why over-discounting kills trust, and how to build loyalty with speed and convenience instead
 
Packed with humor, practical playbooks, and a 60-day marketing challenge, this episode will help you turn local buzz into booked-out calendars — without chasing every shiny trend.

In this episode of The Clerics of Marketing, Adam and Brian tackle one of the most common questions they hear from busy electricians, plumbers, and home service pros: “Do I really need a website when I’m already booked out?” They share practical insights on why consistent marketing matters even when business is booming — and how failing to plan during peak season can lead to painful slow months later.
 
You will learn:
Why your online presence is your insurance policy against slow seasons
How to keep your website, Google Business Profile, and social media working for you year-round
Simple habits that help you maintain visibility during your busiest times
How to build a marketing rhythm that keeps your best techs busy all year
The 90-day challenge to strengthen your local brand and avoid the seasonal slump
 
From vomit-on-the-bus mornings to real talk about momentum, marketing, and stewardship, this episode is packed with practical takeaways for every contractor who wants steady growth — not just seasonal survival.

In this episode of The Clerics of Marketing, Adam and Brian pull back the curtain on how real marketing agencies price their services — and why many race-to-the-bottom agencies give the industry a bad name. They dig into the true costs behind quality work, from fair wages to strategy, design, and the time it takes to deliver results that actually move the needle.
 
You will learn:
Why pricing based on integrity and results matters more than undercutting competitors
The hidden costs behind cheap marketing packages
How The Marketing Clerics handle content creation, ownership, and ongoing strategy
What sets faith-driven agencies apart from cookie-cutter firms
How transparency and trust lead to better long-term client partnerships
 
It’s an honest conversation about value, integrity, and why doing things the right way — even when it costs more — always pays off in the end.